Yasmin began freelancing as a photographer covering events and graduations at university, along with the occasional wedding. As well as shooting food from home, she also worked part-time as a clinical psychologist. After completing a master's in Clinical Psychology in 2018, she began a PhD at the Université de Sétif in Algeria, and at the same time, started working at Innova Studio, a photographic studio in the city. "They were already doing weddings and events but not food," Yasmin explains. "So I asked, 'why don't you shoot food photography?' That's how I started working with them in 2019."
Filled with cutting-edge equipment, the studio offered an incredible learning curve for Yasmin, as well as a great source of clients. And although the following year brought Covid-19 restrictions, her career was on the ascent. After winning $1,000 in the XPOSURE International Photography Festival competition in 2020, she upgraded to a Canon EOS 5D Mark IV.
Yasmin is now commissioned by brands such as Danone, Kiri Foods, Laboratoires Vénus and L'Ombre Collection to share her shots of their products on Instagram, which get thousands of likes. "The client sends me their food or cosmetics and says, 'We just want to see our product look beautiful'," Yasmin explains.